In the past few years, domestic thermal transfer companies have developed quite rapidly. Although the color shifting level of thermal transfer equipment has improved, there are still some common problems in the process of thermal transfer equipment. The coloring is still dominated by high-paying color masters. The personal coloring experience determines the level of color of the thermal transfer equipment of the company, and the on-time delivery of the products of the thermal transfer equipment and the color accuracy of the thermal transfer equipment Key role. Let's take a look at the techniques for color grading of thermal transfer equipment.

1, color matching around the theme of performance

The design of the thermal transfer equipment is different from the simple design. Before designing, it is necessary to clarify the consumer groups and purposes for which the design is designed. The design theme is determined according to the common characteristics and preferences of the group, and then the subsequent design is carried out around the theme. jobs. For example, with the theme of performance care, pleasure and love, you can choose between warm and neutral tones, choose a few red with gloss change, and have a caramel color, warm and opaque, natural soft, comfortable and soft. exquisite. Such as vitality, fusion, freedom, you can choose medium green, terry purple, rust brown red, blue copper mineral color, pencil heart, blue and light turmeric, subtle gloss changes will give people a refined feeling. The theme of the graphic shape is to express the Chinese style. Then the color can be selected from Chinese red, plain indigo, goose yellow, brown, etc., or draw on the color matching in Chinese painting, which is a good color matching method.

2, to meet the consumer psychology color matching

The design of thermal transfer equipment is originally a practical art. Its purpose is to design the finished product to be put on the market for sale. Therefore, satisfying consumers' consumption psychology is the way to success in color matching. Different people have different preferences for color. Children are lively and active, generally prefer brighter, brighter colors: adults are mature, capable, and prefer a calmer color; most young women are full of dreams and romance, and have a strong preference for pink color. Any color with high purity and strong brightness will have a high degree of awareness, giving a lively, cheerful, positive and exciting feeling.

If the color on a picture is warmer, there is a tendency to be excited and positive; on the contrary, if the color is neither bright, the perception of 5L is not good, and the color in a picture is cold, there will be Quiet and even negative feelings.

3. The market trend here refers to the color prevailing forecast for the next year or next season published by global popular color experts and authorities. This published color is called the popular color. Popular colors are generated in the market, generally re-organizing popular chromatograms based on the high sales rate and popular colors in the previous year, and then testing them in the next year to find the popular main colors. .

Like the popular things in the society, the popular color is the product of the social psychology with the characteristics of the times in the background of politics, economy, culture and science. It is the psychological reflection of people's common beauty to certain colors in a certain period of time. It changes with the trend of the times and the social environment, and is coordinated with the social situation and social customs at that time. It has novel, fashionable and stimulating characteristics, and has a positive guiding effect on the consumer market to a certain extent.

Although the popular color is largely born for the design of clothing, we know that the change of clothing color is reflected in the color of the fabric, and the color change of the fabric will inevitably lead to the popular pursuit of color in other fabric-related industries. The thermal transfer equipment itself is a process carried out on the fabric, and the color popularity is determined according to the market situation of the consumer market. The design of the thermal transfer equipment needs to satisfy the consumer market, so the designer The use of popular colors in color matching is also closely related to fashion trends.